personalized virtual
Coaching Services
endurance performance nutrition
You've come to the right place if you're looking for...
- A personalized path to finding your authentic health (performance + mental health + physical health).
- Expert coaching that is customized to specifically to you.
- Accountability.
- Practical and realistic nutrition guidance.
- Balance between your athletic goals and living a joyful everyday life.
what's included
apply here
Get the highest level of support possible with a program completely personalized to your needs, learning style, preferences and lifestyle.
A fully customized nutrition plan tailored to your needs and goals
We'll take a deep dive into your goals and the many aspects of your lifestyle to identify how you can become the healthiest version of yourself while improving your performance and body composition.
Accountability and support.
Access to all education materials.
Highly qualified coach.
You'll receive individualized support through bi-weekly check-ins and ongoing daily access to your nutrition coach for support through direct messaging.
You'll gain access to a library of nutrition videos and handouts available to you to learn from, and always willing to create additional resources!
Our team of registered dietitians offer with years of education and experience. We are all about taking the constantly evolving science and research and packaging it into the every day application of your life.
this coaching program is designed for athletes looking for...
this coaching program is NOT designed for athletes looking for...
- a 100% personalized coaching experience
- ready to commit to at least 12 weeks to their nutrition
- science and evidenced-based nutrition practices
- focus on creating sustainable behaviors and lifestyle beyond the finish line
- flexible eating that fits all aspects of your life
- a templated, "cookie-cutter" program
- a one-time appointment
- a restrictive diet
- a "silver bullet" or "quick fix"
- specific supplements or products
- a meal plan
- support with a current or recent diagnosed eating disorder
I'm Alex, a registered dietitian and age-group triathlete and runner. It was the moment I crossed the finish line of Ironman Wisconsin that I felt my calling to create Alex Larson Nutrition.
The mission here is to support you as an endurance athletes with practical and simple nutrition advice for lifelong health and performance.
I want you to confidently fuel you bodies for your athletic goals while still eating like a normal human (let's be real, life is too short to eat like a robot).
When I'm not working as a nutrition coach or squeezing in a workout, my life is centered around my family and raising my 2 little boys.
owner and lead dietitian nutrition coach
alex larson
hanna cooley
associate dietitian nutrition coach
I'm Hanna, I am a registered dietitian and a certified personal training with certifications in corrective exercise specialist.
I'm a two-time All-American collegiate athlete in cross country and track from the Univ. of Wisconsin.
I have successfully competed in numerous triathlons and road races, including an overall female amateur win at Ironman Canada 70.3, 2nd place finish at Ironman Wisconsin (finish time of 10:08) and 13th overall female amateur finish at the Ironman World Championships in Kona, Hawaii (with a finish time of 9:55).
I live in Minnesota with my husband, and when I'm not running or working, I enjoy playing in the kitchen dreaming up new recipes, diving into a good book, and helping fellow athletes follow and achieve their dreams!
meet the team
apply to work with us
"Last summer, I should have been in fairly good physical fitness, but I was experiencing pre-menopausal weight gain and my clothes were tight. I was desperate to understand these changes in my body so I reached out to Alex Larson, who had been recommended by other women on Facebook. Now, I'm back where I was last spring, my clothes fit comfortably and I'm seeing a more fit, toned body in the mirror again.
As an added bonus, Alex helped me develop a nutrition strategy for a recent half marathon, and I was able to execute it and run a new person best time. Alex's easy conversational style coupled with a solid nutrition background made the coaching relationship a pleasure. I look forward to working with her again as my need and goals develop over time." -KT
"One of the key takeaways from my nutrition coaching with Alex was coming up with a strategy for nutrition during my marathon. Alex helped me with my nutrition intake during my training runs which led to me knowing exactly how to fuel on race day. With this support I had a successful marathon with enough energy along the entire course to never hit the wall" -LL
what clients are saying...
new client, 4-weeks into program
"From the beginning of our coaching sessions Alex totally understood and respected what my goals were. I wanted help to eat real food and not be on a 'diet'. She helped me find a balance of foods and portions that allowed me to lose 12 pounds and not feel like I am missing out on life and all the great food it has to offer! Alex was an awesome cheerleader for me on this journey and I would highly recommend her to anyone!" -MW
Frequently Asked Questions
Do you accept insurance as payment?
We do not accept payment through health insurance at this time. We take payment via credit or debit card through our online coaching platform, Practice Better.
How do we communicate with each other?
Between bi-weekly check-in Zoom calls, we use an online coaching platform, Practice Better, for you to use the chat messaging and journaling/tracking features to communicate with your coach. We are available to answer questions, send videos and offer any additional support needed through this platform.
We do not offer meal plans as we work individually with clients to be able to create their own sustainable, healthy eating pattern through meals and snacks.
Macro tracking is something that we may offer temporarily in specific situations when it's a good fit for the client, but eventually we will work to towards behavior-based changes. The end goal is always for you not to have to constantly track everything that you eat and drink in order to reach and maintain your goals.
Do you offer meal plans and macro tracking?
How long is your coaching program?
We are all about transformations with our clients and only offer on-going coaching. There is a minimum commitment of 3 months, but our most successful clients are with us anywhere from 6-12 months.
apply here
Do you do weight loss coaching?
We don't do rapid weight loss or weight-only goals. Setting realistic body composition goals can certainly be a part of your journey. Our top priority above all else is your well being and supporting your body as you progress through your training and events.
nutrition coaching application
A registered dietitian nutritionist has the the highest level of nutrition counseling education.
Only a registered dietitian nutritionist (RD or RDN) has completed multiple years of extensive education and training established by the Accreditation Council for Education in Nutrition and Dietetics (ACEND).
In addition to holding a bachelor's degree, a registered dietitian nutritionist must fulfill a specially designed, accredited nutrition curriculum, get accepted into and then complete an extensive supervised internship program of practice - typically 1200 hours - and successfully pass the 3-hour rigorous registration exam.
What's more, roughly half of all RDs and RDNs hold graduate degrees and additional certifications in specialty areas.