Work with a Performance Dietitian
endurance performance nutrition
- A personalized path for improving your performance, energy levels, body composition, and mindset.
- Expert nutrition coaching that is customized for you and your goals.
- Accountability and support as you work through our nutrition systems and road map.
- Guidance as you transition new behaviors into lifelong habits leaving you with the confident that you can maintain your results.
- Balance between your athletic goals and living a joyful everyday life.
You've come to the right place if you're looking for...
What's Included
Get the highest level of performance nutrition coaching with a program completely personalized to your athletic level, goals, learning style, preferences and lifestyle.
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A fully customized performance nutrition plan tailored to your athletic level and goals
We'll take a deep dive into your goals and the many aspects of your lifestyle to identify how you can become the healthiest version of yourself while improving your performance and body composition.
Accountability and support.
Access to performance nutrition education.
A highly-qualified performance dietitian coach.
Your performance nutrition coach will check-in with you bi-weekly, and in between check-ins you'll have direct messaging access to your coach for daily support.
You'll gain access to a library of educational videos and handouts to help you better understand the performance nutrition coaching you're receiving.
Our team of registered dietitians come with years of education and experience. We are about taking the constantly evolving science and research and packaging it into the every day application of your life.
Following Alex's fueling guidance for my long runs has been LIFE CHANGING. I feel strong the whole time with no dips in energy. I finish feeling energized, not depleted and tired all day. I can go out and do another long run the next day with no energy issues. I honestly cannot believe how much I suffered unnecessarily before. Thank you, Alex!
-Laura S.
Athlete Wins & Testimonials
"Knowing it's only been just under a month since we started working together, but WOW! My last two weeks of workouts on the bike were tough, but with the plan and understanding from the last call, I'm absolutely smashing these 1.5+ workouts! Can't wait to see what the next few months will produce! Let's go! Thanks again!"
Athlete Wins & Testimonials
I went from a burnt out athlete in 2021 who feared carbs to a thriving triathlete who focused on fueling! I was able to greatly improve my overall fitness because I was eating enough and fueling my workouts properly. You genuinely cared about my progress and gave tons of great feedback throughout the process.
Athlete Wins & Testimonials
"Alex!!! I did it! 13.1 miles, slightly faster time and more importantly I felt good. Last time, I barely dragged myself the last three miles. I feel like working with you has made such a giant difference in just how I feel and has given me the energy to push to the next level. Thank you!!! Working with you is amazing!!!"
- Amy
Athlete Wins & Testimonials
I contacted Alex while training for my 2nd Ironman. I noticed I was running out of energy while training and not recovering that well. My dietitian coach, Hanna, significantly changed how I was fueling and kept in contact to make sure it was working. We made many changes during my training period. I finished the IM and never felt out of energy. Very positive experience.
Athlete Wins & Testimonials
This coaching program is
designed for endurance athletes...
This coaching program is NOT designed for athletes looking for...
- Looking for a 100% personalized nutrition coaching experience
- Ready to commit to at least 12 weeks of following a performance nutrition plan
- Who want to learn science and evidenced-based nutrition practices
- Focused on creating sustainable behaviors and a healthy and joyful lifestyle beyond the finish line
- Desiring flexible eating that fits all aspects of your life.
- Flexible eating that fits all aspects of your life
- a templated, "cookie-cutter" program
- a one-time appointment
- a restrictive diet
- a "silver bullet" or "quick fix"
- specific supplements or products
- a meal plan
- support with a current or recent diagnosed eating disorder
I'm Alex, a registered dietitian and age-group triathlete and runner. It was the moment I crossed the finish line of Ironman Wisconsin that I felt my calling to create Alex Larson Nutrition.
The mission here is to support you as an endurance athletes with practical and simple nutrition advice for lifelong health and performance.
I want you to confidently fuel you bodies for your athletic goals while still eating like a normal human (let's be real, life is too short to eat like a robot).
When I'm not working as a nutrition coach or squeezing in a workout, my life is centered around my family and raising my 2 little boys.
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FOUNDER AND CEO
Alex Larson
Hanna Cooley
Mary Wirtz
associate dietitian nutrition coach
I'm Mary, a registered dietitian and a certified personal trainer. I have been fortunate to work in clinical and wellness nutrition, in addition to working with athletes.
I've been a long-standing distance runner after realizing the only part about softball I enjoyed was running the bases. I was a 3-time All-American in cross country and track and field at the University of Wisconsin-Eau Clare. I ran in the 2020 Houston Marathon in 2:44 and qualified and completed in the 2020 US Olympic Marathon trials.
You can find me chasing after my two little girls when I am not running or working. I also enjoy spending time perfecting sourdough recipes, cake decorating, reading for pleasure, biking, hiking, and pretty much anything outdoors. I embrace an all-foods-fit approach to nutrition and am overwhelmingly passionate about helping athletes fuel for training and life.
I'm Hanna, I am a registered dietitian and a certified personal trainer with certifications in corrective exercise specialist.
I'm a two-time All-American collegiate athlete in cross country and track from the Univ. of Wisconsin.
I have successfully competed in numerous triathlons and road races, including an overall female amateur win at Ironman Canada 70.3, 2nd place finish at Ironman Wisconsin (finish time of 10:08) and 13th overall female amateur finish at the Ironman World Championships in Kona, Hawaii (with a finish time of 9:55).
I live in Minnesota with my husband, and when I'm not running or working, I enjoy playing in the kitchen dreaming up new recipes, diving into a good book, and helping fellow athletes follow and achieve their dreams!
associate dietitian nutrition coach
Sports Nutrition Dietitian Coaches
MEET THE
Frequently Asked Questions
Do you accept insurance as payment?
We do not accept payment through health insurance at this time. We take payment via credit or debit card through our online coaching platform, Practice Better.
How do we communicate with each other?
Between the bi-weekly check-in Zoom calls, we use an online coaching platform, Practice Better, for you to use the chat messaging and journaling/tracking features to communicate with your coach. We are available to answer questions, send videos and offer any additional support needed through this platform.
We do not offer meal plans as we work individually with clients to be able to create their own sustainable, healthy eating pattern through meals and snacks.
Macro tracking is something that we may offer temporarily in specific situations when it's a good fit for the client, but eventually we will work to towards behavior-based changes. The end goal is always for you not to have to constantly track everything that you eat and drink in order to reach and maintain your goals.
Do you offer meal plans and macro tracking?
How long is your coaching program?
We are all about transformations with our clients and only offer on-going coaching. There is a minimum commitment of 3 months, but our most successful clients are with us anywhere from 6-12 months.
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Do you offer weight loss coaching?
We don't do rapid weight loss or weight-only goals. Setting realistic body composition goals can certainly be a part of your journey. Our top priority above all else is your well being and supporting your body as you progress through your training and events.
A registered dietitian nutritionist has the the highest level of nutrition counseling education.
Only a registered dietitian nutritionist (RD or RDN) has completed multiple years of extensive education and training established by the Accreditation Council for Education in Nutrition and Dietetics (ACEND).
In addition to holding a bachelor's degree, a registered dietitian nutritionist must fulfill a specially designed, accredited nutrition curriculum, get accepted into and then complete an extensive supervised internship program of practice - typically 1200 hours - and successfully pass the 3-hour rigorous registration exam.
What's more, roughly half of all RDs and RDNs hold graduate degrees and additional certifications in specialty areas.
Personal trainers and running coaches may understand the basics of performance nutrition, but only RDs or RDNs are uniquely qualified and credentialed to build personalized nutrition plans that take your health history into account.